Local Collab Co.

Local Collab Co. is an e-commerce business with a mission to make shopping small as easy as buying big. We aim to simplify gift giving and promote local makers by offering curated gift boxes featuring locally sourced artisan products.

I co-founded Local Collab Co. with my coworker turned friend turned business partner. She leads the behind-the-scenes management while I handle all things creative. I developed our brand, built our website using SquareSpace and manage our social media channels.

We have generated 100% of our sales via organic digital and word-of-mouth marketing.

www.localcollabco.com | Facebook | Instagram

Haught Yoga

Haught Yoga is a boutique yoga studio in Saint Henry, Ohio, specializing in intimate group classes, private instruction and Thai yoga massage. As the lead marketing consultant, I worked hand-in-hand with the business owner to develop the studio's brand identity and style guide, establish digital assets and build a social media marketing strategy.

www.haughtyoga.com | Facebook | Instagram

Mercer Health

A growing rural healthcare system, Mercer Health serves Mercer County, Ohio, and the surrounding area. Until recently, Mercer Health's marketing strategy has focused primarily on traditional offline outreach and advertising. I was originally brought on to serve as a liaison to coordinate and engage the community with in-person events. Slowly, our priorities have started to evolve in a way that has allowed me the opportunity to apply my digital marketing skills.

I am currently serving as the project lead for the development of a new consumer-facing website, slated to launch in Q1 of 2022. I also implemented a paid social program that has saved thousands of dollars in traditional advertising costs.

I continue to explore ways to engage with our patients and our community online and look forward to the launch of the new website, an enhanced social media presence and the roll out of an integrated digital marketing strategy.